LEADERSHIP LAB: The Craft of Writing Effectively

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Why it's on BrighterTube

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A widely recommended university writing workshop from the official UChicago channel; concrete, counter-intuitive advice delivered by the program's long-time director, useful far beyond academia.

What you'll learn

Larry McEnerney (UChicago Writing Program) argues that professional writing succeeds when it creates value for a specific reader community, not when it records the writer's thinking, and shows how to frame problems that readers care about.

Video by UChicago Social Sciences, played through YouTube's embedded player.

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