The More Things Change, the More They Stay the Same: Online Audiences and the Paradox of Web Traffic

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Examines traffic patterns and audience behavior on the web, showing how metrics diverge from public impact. Teaches quantitative methods in studying digital audiences.

What you'll learn

A 44-minute video from Berkman Klein Center for Internet & Society: “The More Things Change, the More They Stay the Same: Online Audiences and the Paradox of Web Traffic”.

Video by Berkman Klein Center for Internet & Society, played through YouTube's embedded player.

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