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Mod-05 Lec-11 Models of Consumers and Models of Consumer Behaviour (Contd. )

nptelhrd2.25M subscribers

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Covers consumer and consumer behaviour models. Lecture teaching theoretical frameworks for understanding consumer decision-making.

A 50-minute video from nptelhrd: “Mod-05 Lec-11 Models of Consumers and Models of Consumer Behaviour (Contd. )”.

EconomicsLectures

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Part of Management - Consumer Behaviour