How to Use Jobs to Be Done to Perfect Your Positioning – Claire Suellentrop – MicroConf Growth 2018

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Expert teaches Jobs to Be Done framework for product positioning. Instruction on customer motivation analysis and messaging.

A 38-minute video from Rob Walling: “How to Use Jobs to Be Done to Perfect Your Positioning – Claire Suellentrop – MicroConf Growth 2018”.

Video by Rob Walling, played through YouTube's embedded player.